You have a contractor website, but maybe you don’t know where to begin or are looking to make your website more attractive for potential clients. There are tons of website builders to choose from with 1000's of templates to start with, and it can quickly become overwhelming — especially for contractors who are busy enough as it is.
When the team at BuildBook gathered to come up with ways for our customers attract the best clients and projects in minutes — we decide to focus on construction websites. Here are the most important components we agreed would create a killer contractor website.
As a builder, remodeler, designer, or anyone in the trades, you’re creating or enhancing something. Remodeling a kitchen or building a home from the ground up — just the act of transforming a space — is no easy feat. You have a unique skill set and you should show it off to potential clients!
This is why it’s so important to seriously consider investing the time and effort into getting excellent pictures of your work for your contractor website. We promise that it’s not as daunting as it sounds.
Too often builders grab some quick snapshots with their phones and throw them on their website. Taking the time to take great pictures of what you’ve created such as unique materials or challenging upgrades to a home. These kinds of details could be what lands you a new lead.
We break down how to accomplish getting the right pics in our Builder’s Guide to Creating Great Project Photos for Your Portfolio, but here are some quick tips:
Don’t forget to think about who will be looking at your project pics. This part of your website is the most important and should effectively showcase your work while telling a story.
Are you a family-run business, a multi-generational small builder, or a one-person band? What makes you stand out? Offer a brief description of your construction company in a nutshell so that customers thinking about hiring you will want to see more.
It may seem like a no-brainer, but don’t forget to include info about the area you serve. Including your physical address is great, but take it a step further and let visitors to your website know if your service area extends beyond more than 10 miles.
This especially rings true if you’re in a large metropolitan area where you are willing to travel a little further outside of the city for larger jobs.
Tell potential clients why they should hire you through the words of happy clients.
How many times have you looked at reviews before making a purchase or hiring someone? Not having reviews or testimonials on your website could make or break the decision by a potential client to hire you.
If you don’t already have some reviews or positive words from past clients, think about other areas where you can find them. Do you have a Facebook business page with reviews? Raving comments from a past client on Instagram? A Houzz profile with reviews? Or even just via text or email after a job was completed and the homeowner let you know how much they loved working with you!
If you’re just getting started, why not take some kind words from past colleagues and temporarily use those to show how awesome you are to work with? Once you’ve completed your first job, don’t hesitate to reach out and ask the client for feedback to use on your website!
Talk about exactly what you specialize in. Are you a remodeler who focuses on kitchens and bathrooms? Include a section for kitchens and add a couple of project image collections along with details about the work you did. Then do the same for bathrooms.
Maybe you’re an expert in historical renovations or additions. Highlight that info on your website. That way, when someone in your area is googling remodelers and second-story additions, you’ll be more likely to show up in their search results.
People buy from people
Even if you’re a team of one, people love to know who they could be working with down the road. Homeowners aren’t just looking at your work and reviews, they want to feel good about the team they’ll be communicating with regularly for many months during their project.
Include a headshot, title, and bio for everyone on your team. It’s a great way to provide a more personal look to visitors beyond your company. And include everyone! Have an office dog or cat? Add them! There’s nothing wrong with having fun with it.
If you have social media accounts, do not forget to include links to them on your website. These days, many builders have Instagram accounts to show more in-depth progress on projects and share more pictures than you’d need on your construction website.
And don’t forget that social media includes more than just Facebook or Instagram. Do you have a YouTube account? Tiktok? Pinterest page? LinkedIn page? Include anything that will give visitors a chance to gather more insight into you and your business as a whole.
If you don’t have any social accounts, we’d highly recommend starting with Instagram. It’s the simplest platform to quickly show off more of your work and adds to your online presence. We have a step-by-step guide on how to get going from start to finish in our Guide to Instagram for Home Builders and Remodelers.
It may seem obvious, but this cannot be overstated, always give people an easy way to get in touch with you.
It’s great to include your contact information on your website, but take it a step further and use a contact form that potential customers can fill out to get in touch with you.
Most website builders include generic forms to gather information from leads like name, email, phone number, and a space for comments. ontact form that is made with builders in mind, so you can find out what kind of work the lead wants done, what their budget is, and if they know their approximate timeline. This helps you get a much bigger picture of the scope of the project.
Now that you know the 7 most important components to have on your contractor website, it's time to get building!
Remember to keep your website fresh by changing out the featured projects every now and then. As you complete projects, remember to take the time to get those amazing photos to use so that you can easily swap them out on your website.