Because referrals are the number one way remodelers and builders get new business. And when a client hasn’t received a recommendation from someone they trust, they turn to Google for the answer.
So what happens next? They read your reviews before they even look at your website. No reviews? Well, then your potential client will likely keep looking until they find a builder or remodeler that has the raving reviews they’re looking for.
It’s simple. Reviews are social proof that your past clients like you. According to reviewtrackers.com 6 out of 10 consumers will look to Google for reviews before calling a business. So, these allusive reviews will give you instant credibility and provide your potential clients with confidence in your company.
And let’s face it, you’ve probably left a review or two and it’s even more likely that you’ve read several before making a big purchase. So you know the power a few sentences can have on your buying decisions. It’s clear that what you have to say about your own company is nothing compared to what other people have to say. A good testimonial will outperform and outlast any type of advertising you do, so getting them is invaluable to your business.
Keep reading to learn how to capture more reviews and turn them into new clients.
As a builder or remodeler you take pride in delivering a great experience for your clients. But, how do you get them to share their positive experience with others? It’s one thing when they tell you how much they love their new kitchen, but asking them to put it in writing can sometimes feel awkward. To make it easier, here are three ways you can ask for a review:
There are multiple review sites like Yelp, Home Advisor, Facebook, Nextdoor, and Google – just to name a few. Do the research for your area to see what’s most popular and choose two or three to focus on. You don’t need more than that, keep it simple for you and your clients.
Always include a link to your Google review platform and/or any other review sites you decide to use. And, make sure it’s easy for your clients to find the links, this increases your chances of getting that raving review.
Some potential places to include your review links are:
Be thorough, these little reminders can only help you in the long run. And if there’s one thing Google is good at, it's making sure their help pages cover it all. So if you're ever confused … Google it, LOL.
Another technology to consider are QR codes, which have been getting increasingly more popular. You can get your own unique QR code from companies like QR Code Tiger, download it, and print it on business cards or flyers. All it takes is a quick scan from a cell phone camera and it’ll automatically send your client to your review page, or a landing page with all the review sites, or any other URL you’d like. The options are limitless.
As you probably know, SEO is everything for your website and local rankings. Among the many ways to improve your ranking in search results, reviews are one of the most powerful for getting your company to show up before your competition – especially for local results.
Tip: Drive reviews to Google in addition to your other review platforms and Google's algorithm will reward you.
When someone uses a search-term followed by the city, Google sends them to a local page listing. It will show your average star rating and sorts your company according to Google’s ranking methods. There are a few simple tips to getting those rankings up. Of course, as many five-star reviews as possible, but also taking the time to engage with your reviewers. According to Google’s help page on how to improve your LOCAL Google rankings:
When you reply to reviews, it shows that you value your customers and their feedback. High-quality, positive reviews from your customers can improve your business visibility…
Another way to make the most out of your reviews is by taking those testimonials a step further by feeding them into your website through “widgets” that you can embed on your website. It might sound complicated, but it's usually pretty simple. And, once in place, you'll never need to manually add your positive reviews to your website again.
The more places you can share your client reviews the more your potential clients will feel at ease and be ready to hire you.
The most important part of getting reviews is to let potential clients know that your past clients were happy with you.
The Google rankings are great, but that comes with time. Start with one great testimonial and the others will follow. A strong and honest five-star review comes from mastering the art of asking.
So start practicing and remember … happy customers want to share their experiences. All that you need to do is:
Here’s to getting more 5-star reviews!